Blogging is the new flavor these days not only for mortals like me but our immortal celebrities are also able to find out time to make their mark in cyberspace. I wonder what is it that propels these superstars writing blogs and tried to find out the obvious reasons for it.
I came across a newspaper article which was focused on how blogging has increased in recent times and how celebrities are using it as an effective advertising tool. The list of avid bloggers which was mentioned in the article includes Amitabh Bachchan, Aamir Khan and Ajay devgan. Realizing the power of written words, our Bollywood denizens are taking to blogs like a fish takes to water. Salman Khan and Ram Gopal Verma are among the latest celebrated bloggers who have made headlines.
A blog is a successful means to promote oneself. In fact, it is not only publicity propaganda but also a noted way of expressing emotions and connecting to the readers. I googled Big B’s blog the other day and was amazed to see the amount of comments he receives every day. Though the response can be of any kind, it provides him direct access to his fans. At the same time, it was nice to see that these celebrities respond to people and asking for their feedback.
I agree with what Siddharth Roy, CEO of Bigadda.com says that “A blog is a social platform for an individual to put forward his or her views, what they write on it is completely up to them”. However, I feel one should not make it as a tool to get cheap publicity. It should only be a common platform where writer and reader can directly interact and share thoughts. I also feel that it is important for celebrities to write regularly so that they could keep the readers connected. If it does not happen, the readers’ interest may soon die and they stop reading such blogs.
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