Do Advertising Balloons Catch your Attention?

One of the fastest growing tools in advertising is advertising balloons which offer a cost-effective alternative solution to advertisers. These are not only cheaper than other intense media advertisements like television and newspapers but also give us a more direct and visual promotional activity. I see it as a fast growing advertising tool that allows you to connect to your target customers directly.

I used to wonder how advertising inflatables like balloons, replicas and air dancers can catch attention of today’s smart customers. It was only after reading a newspaper article, I realised the use of such marketing inflatables is growing very fast especially for trade shows, parties and corporate branding. There are certain advantages associated with these which make them very powerful advertising media. They increase awareness of the brand and logo as they can attract customers walking up to a distance. Moreover, a lot of creativity, visibility and advertising excellence are involved in creating such balloons which help you in connecting with valued customers.

I believe that the success of a company or brand depends on the customers and therefore getting their attention is today’s marketing need. In order to get your brand or message spread across, a marketer should use a medium which is different form others and I believe no other form of advertising can match with the burst of colour of an Air Balloon against a perfect blue sky. Here are some of the advantages of using advertising balloons for successful marketing.

• The size of these balloons is big and therefore advertisers can reach a wider set of audience.

• These can easily catch attention of people and because of novelty factor, these balloons are more likely to stay in people’s minds.

• These balloons keep on floating all over any area you wish to which makes them effective mobile advertising tool.

The trend of using advertising balloons in different ad campaigns has increased in recent times. These have been very successful in trade fairs, job fairs, exhibitions and other business events. In my view, it is the future of advertising since it connects directly to the customers and which is why these balloons are available in different colors, shapes and size now.